Starbucks launches premium instant coffee

From February 2020 onwards, Nestlé will introduce the new range of Starbucks premium instant coffee globally in markets

Nestlé has announced the global launch of Starbucks® premium instant (soluble) coffee. The new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages and a tea latte. Available in multi-serve tins and single-serve formats, the products combine the unrivaled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks.

From February 2020 onwards, Nestlé will introduce the new range of Starbucks premium instant coffee globally in markets including the UK, Ireland, Brazil, Chile, Mexico, Australia, New Zealand, Greater China (Mainland China, Hong Kong and Taiwan), Japan, Malaysia, Singapore, Thailand, and South Africa.

The new range of Starbucks premium instant coffee is the latest innovation co-developed by Nestlé and Starbucks under the global coffee alliance, which in the last year has brought a broad range of new offerings to more than 40 markets.

David Rennie, Deputy Executive Vice President, Head of Nestlé Coffee Brands said, “The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant coffee segment. We are delighted to keep leveraging our coffee expertise to create new experiences for consumers. The instant coffee segment is growing fast globally. With the launch of Starbucks premium instant coffee, we have a new range that resonates with Starbucks consumers and will strengthen our leading position.”

John Culver, group president, Starbucks International, Channel Development and Global Coffee and Tea said, “We’re very excited to introduce our high-quality Starbucks coffees in a premium soluble format for customers to enjoy. The speed in which this innovation came to life is an example of the power of our alliance as we further extend the global reach of Starbucks for our customers and create long-term value for both companies.”

The new coffee beverages and tea latte are inspired by signature Starbucks® beverages, available in Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte, and Vanilla Latte, as well as tea-based Matcha latte.

All products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices arabica beans that are served in Starbucks coffeehouses around the world.

This Starbucks premium instant coffee range will be sold in supermarkets and major online platforms.