Symrise, Kellogg emphasise on vanilla farming

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Achieve ambitious goal of 100% responsibly sourced vanilla by 2020

Kellogg Company and Symrise have engaged in a joint and ambitious three-year project in Madagascar to responsibly source 100 % of Kellogg’s vanilla by 2020.

The project enjoys continued success based on a shared collective commitment. Strong engagement with the vanilla farming communities of Ankavanana, Madagascar, enables farmers and their families to work together towards common goals.

In 2019, Kellogg joined the growing “Symrise and Friends” family of private sector partners. They work together to deliver synergistic benefits for the vanilla farming communities and the biodiverse environment in which they live. Kellogg brings extensive experience of Climate Smart Agriculture to the project. The partnership is scaling up for greater impact with the other program partners including Unilever, GIZ and Save the Children

Symrise in Europe and Madagascar worked with Kellogg’s teams in Battle Creek, Michigan, USA and Sydney, Australia, with financial support from the Bridging the Gap, SDG Compact with GIZ with match-funding provided by BMZ.

The joint partnership between Kellogg and Symrise provides ongoing engagement and training for over 1,000 Malagasy smallholder vanilla farmers.

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