Nestlé India, FDA, Uttarakhand NASVI train 1200 vendors in Dehradun
The new products are designed to cater to both nutritional needs and Indian palate
Nutrition and fitness brand Myprotein has become synonymous with health in India by establishing an Indian identity through localisation of some of their product manufacturing and constantly innovating new products to suit the Indian taste profile. With the upcoming Diwali season being round the corner, Myprotein has decided to celebrate the festival of wealth and prosperity through their new campaign – ‘Health is Wealth’.
To mark the occasion, alongside the campaign, Myprotein is also launching five new products for Indian consumers. The products include – Whey Mango Lassi; Impact Whey Protein Masala Chai flavour; Clear Whey Peach Iced Tea; Vegan Protein Blend in Mango and Chocolate flavours, and a Pro Metal Shaker in black.
The Whey – Mango Lassi combines the delicious taste of mangoes and the lightness of the Indian lassi, with the healthy wholesomeness of whey. This ultra-premium whey serves up 25g proteins per serving, with less than 2g of carbohydrates and 1g of fat.
IWP Masala Chai – Myprotein’s Impact Whey Protein is now available in the localised Masala Chai flavour. Every serving features 21g of protein, with less than 1g of carbs and 1.9g of fats, and only 103 calories.
Clear Whey Peach Ice Tea- Myprotein’s hugely popular Clear Whey will now be available in a Peach Iced Tea flavour, also an Indian favourite. This light and refreshing health drink has absolutely no milky taste or texture, and is very low in sugar. Packing 20g of protein per serving, a chilled glass is a perfect pick-me-up after a hot and sweaty workout.
Vegan Protein Blend in Chocolate and Mango – Bypassing the use of milk as a source, this product offers 23g of pure plant protein. Featuring an improved taste and texture, the blend contains a full amino acid profile, and has only 110 calories per serving.
As an ideal accessory to whip up and store the new drinks, Myprotein’s Pro Metal Shaker in black also promises to be a great buy for our health buffs.