NGS launches nutrition shakes for kids in the US


The complimentary nutritional solution for children Healthy Height is scheduled to be available for distribution in the first quarter of 2021

Nutritional Growth Solutions (NGS), based in Israel, is bringing its pediatric nutritional height-boosting solution, Healthy Height, to the US medical market. This is in addition to its recent acquisition of KidzShake brand from Ausmerica Wellness Services, LLC, in a move to expand its product portfolio of complementary nutritional solutions specifically designed for children.

As key to this US venture, NGS signed a vendor agreement with a US medical distributor, Independent Medical Co-op (IMCO) for the US distribution of Healthy Height, its patented protein shake clinically shown to improve children’s height.

Healthy Height was developed and tested by pediatricians as a holistic solution to nourish growing children aged 3 to 9 years. It also helps support nutrition in picky eaters, a universal problem that brings a lot of stress to families. Halthy Height contains 12g whey protein per serving, plus other high-value ingredients, and no additives. It is gluten-free, soy-free, contains no GMO’s, and includes 350mg of the essential amino acid arginine per serving. It also is low in sugar and sodium.

The agreement gives NGS access to IMCO’s broad healthcare network, encompassing homecare and independent pharmacies throughout the US. Under the agreement, NGS will leverage IMCO’s sales, marketing, and logistical platforms while the two entities initiate a joint campaign to drive product awareness among IMCO’s member network.

Healthy Height is scheduled to be available for distribution in the first quarter of 2021. “The US is a key growth market for NGS,” says Liron Fendell, Managing Director and CEO of NGS. “Having access to IMCO’s established distribution network, coupled with their 40 years of accumulated expertise in sales and marketing, provides a new significant sales pathway to complement our existing online channel for marketing our products.”

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