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RS Sodhi has been unanimously elected to the board of the International Dairy Federation (IDF) during the General Assembly of IDF
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul has been unanimously elected to the board of the International Dairy Federation (IDF) during the General Assembly of IDF held on June 1, 2021. Last year in November, former National Dairy Development Board (NDDB) Chairman, Dilip Rath had been unanimously elected to the board of IDF.
Dr Sodhi has headed the Marketing and Sales function of Amul for more than two decades and has spearheaded their highly innovative and widely acclaimed marketing campaigns such as Promoting milk as ‘world’s original energy drink’ and ‘Eat Milk’ campaign motivating Indian youth in include dairy products in every meal and Amul Doodh Peeta Hai India.
He has been instrumental in launching more than 50 new products during his tenure as Managing Director. He has also spearheaded digital marketing and social media marketing innovations in the Indian dairy industry to ensure that the younger generation of India enhances the consumption of milk and dairy products.