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Bengaluru-based meat brand Nandu’s has announced an important milestone in its endeavour to become a truly sustainable company. The company has launched an innovative eco-friendly packaging for all its home delivery orders, which promises to be a game changer in smart sustainable solutions that cater to the needs of consumers as well as the planet.
Nandu’s has been responsive to the steadily shifting consumer preferences from single-use plastics to more durable, environment-friendly packaging alternatives. As part of its new green packaging, the primary packaging (which is in direct contact with the hygienically processed meat) is made of non-plastic virgin food grade material that is fully recyclable.
Similarly, the secondary packaging (the outer box which contains the primary packaging) is made of a blend of recycled and virgin paper material that is fully recyclable, ensuring both sustainability and presentability.
Nandu’s aims to meet this need by making this shift to non-plastic virgin food grade material for all home deliveries.
Commenting on this initiative, Narendra Pasuparthy, Chief Farmer, Founder and CEO, Nandu’s, said, “Our goal now is to make 100% of our packaging plastic-free by 2023.”