The first-of-its-kind launch will make plant-based sausages available across 90+ locations in Delhi-NCR and Chandigarh
In another milestone for the burgeoning ‘smart protein’ category, 24Seven, India’s first and only twenty-four hour convenience store chain with more than 91 stores spread across Delhi/NCR and Chandigarh, has announced the launch of plant-based hot dogs and sausages, in association with New Delhi based plant-based meats manufacturing company BVeg Foods.
BVeg Foods is also working on a variety of other product categories such as burger patties, nuggets, kebabs, and many more. The company’s integrated plant-based meat processing facility will be the first of its kind in India, equipped with the latest high moisture extrusion technology from Europe, capable of creating a variety of different textures such as chicken, lamb, fish, and more.
This technology can help BVeg Foods create a whole new high-protein category of products with texture and taste that is indistinguishable from animal-sourced meat.
Globally, the plant-based sector is growing extremely rapidly, with several companies scaling to billions of dollars in size and even being listed on stock exchanges. Data from the Good Food Institute India, the leading nonprofit advancing the sector, shows that $3.1 billion was invested in the smart protein sector globally in 2020, up 3x from the year prior as enthusiasm and demand for sustainable and secure protein supply chains deepened during the COVID-19 pandemic.