Organic India enters into staples segment

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The newly launched category comprises of regular grocery items like organic Basmati rice, dalia, pulses, spices

With a strong focus on consumer health and wellness, on the sidelines of World Food Day, Organic India has announced its foray into the organic commodity segment.

The newly launched category and product portfolio comprises of regular grocery items like organic Basmati rice, dalia, pulses, spices, and also value added products like red rice, black rice, flax seeds etc. Rich in nutrient and antioxidant, they will be available across more than 25 cities.

Announcing the launch, Subrata Dutta, Group Managing Director – Organic India, revealed, “We are diversifying and restructuring our product portfolio across segments for the Healthy Conscious Consumer. The ongoing pandemic has triggered a tidal shift in consumer behavior, towards healthy eating, globally. Therefore, with the launch of this new vertical, we aim to become a one-stop solution for all organic (health and wellness) product needs.”

Organic India recently established a state-of-the-art LEED platinum-certified manufacturing base in Lucknow to support its growth plans.

 

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