HyFun Foods expands portfolio by launching frozen pizzas


Eyes a growth of 40% from the QSR segment in 2022

Ahmedabad-based HyFun Foods, a unit of Asandas & Sons, has announced the expansion of its product portfolio with the launch of innovative products like the frozen pizzas which has four variants- Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer for the Quick service restaurant (QSR). Hyfun Foods is the only Indian brand offering frozen pizzas at a pan India level. 

The company also introduced various products in its Indian delight’s portfolio i.e. Pav Bhaji Patty, Sabudana Patty and Soya Patty. All these products will be available in 200+ cities across India with HyFun’s string distribution network of over 225 distributors.

To cater to the increasing domestic and international demand, the company will be increasing the manufacturing capacity of processing potato to 3,50,000 tonnes resulting in finished frozen products of 2,00,000 tonnes.

The company further aims for 25% year-on-year growth to reach annual revenue of Rs 1500 in the next 5 years, majorly driven by exporting frozen potato snacks to over 20 countries. In sync with the Government’s Make in India initiative, the company has invested Rs 250 crore to set up a state-of-the-art potato processing plant in Mehsana, Gujarat, in 2015.

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