Targets expanding its health & hygiene led appliance offerings to 30% of its portfolio
Godrej Appliances, part of Godrej & Boyce, the flagship company of the Godrej Group, has been strengthening its product offerings in line with the consumer shift towards more health and hygiene consciousness. To cater to this increasing demand, the brand has introduced advanced ‘Nano Disinfection Technology’ to its range of frost-free refrigerators, for which the company has also filed a patent.
The Nano Disinfection Technology uses a special Anti-Germ Nano coating in the air flow duct of the refrigerator. The air passing through this duct gets disinfected and as it circulates, it controls microbial activity in the enclosed refrigerator compartment, further disinfecting food surfaces in the refrigerator.
This technology has been tested to deliver 100% surface sterilization at the duct and an average of 95%+ food surface disinfection against germs. The clear reduction in microbial activity helps ensure better food preservation, keeping it fresh and healthy for longer.
Unlike regular refrigerators which reduce microbial growth with cooling, the disinfection technology goes a step further in sanitizing the air in the refrigerator and therefore the exposed food surfaces against any germs which may be present on it. The machines are available in 244-350 liters capacity starting from Rs. 29,000.
Commenting on the new launch, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “With this technology, we aim to strengthen our market position and increase our health-oriented solutions to 30% of our overall portfolio by next year.”