FDC picks UFlex’ Asepto as packaging partner for ready-to-drink Electral brand

fdc-picks-uflex-asepto-as-packaging-partner-for-ready-to-drink-electral-brand

The six-layer packaging ensures that external media such as bacteria, light, and air do not contaminate the liquid ORS packed and that the product contents stay sterile

UFlex’ Asepto, the first Indian manufacturer of Aseptic Liquid Packaging business, has been chosen as the packaging partner of FDC brand ‘Electral Z+ (ORS+Zinc Solution)’ ready-to-drink OTC product, having this unique formulation manufactured by Halewood Laboratories. The new value-added variant of Electral launched in Asepto’s holographic packs is available in pharmacies and health centres across India.

Ashwani Kumar Sharma, President & CEO, Aseptic Liquid Packaging Business at UFlex Ltd said, “The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside. The basic brief was to emphasise the solution’s major component, Zinc—the most vital nutrient, so that it receives extra customer attention.”

Nandan Chandavarkar, Joint MD, FDC remarked, “The launch is an extension of our flagship brand Electral with Zinc, marketed as Electral Z+ (ORS +Zinc Solution) RTD is available in a 200 ml pack, in orange flavour. Our main focus was to highlight the Zinc Plus fortification hence was apt not to use a normally printed pack.”

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