Coca‑Cola and Molson Coors launch flavoured alcoholic beverage

Simply Spiked Lemonade™ brings something new to the FAB category, which has continued to grow year-over-year into a nearly $2 billion segment

America’s chilled juice brand has inspired a new entrant into the fast-growing flavoured alcoholic beverage (FAB) category through an agreement between The Coca‑Cola Company and Molson Coors.

The Simply Spiked Lemonade variety 12-pack will launch this summer featuring four bold, refreshing flavors with real fruit juice—Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade—in 12-oz. slim cans. Select flavors also will be available in single 24-oz. cans. All 170-calorie varieties of Simply Spiked Lemonade contain 5% alcohol by volume (ABV).

The Coca‑Cola Company’s North America Operating Unit will sell beverage base to Molson Coors, which will produce, distribute and market the premium, ready-to-drink Simply Spiked Lemonade brand.

Simply® is The Coca‑Cola Company’s second-largest brand based on net revenue in the United States, behind Coca‑Cola.