Licious appoints Vidyanand Krishnan as CCO & Meeta Aggarwal as CFO


India’s first D2C unicorn continues to bolster its consistent & ambitious growth curve with strategic leadership hires

Bangalore based Licious has announced the addition of two stalwarts of India Inc to their leadership team, with Vidyanand Krishnan as Chief Customer Officer (CCO) and Meeta Aggarwal as Chief Financial Officer (CFO). In their respective roles, both leaders will be instrumental in furthering the ambitious growth journey that Licious has been.

A seasoned leader, Vidyanand Krishnan will lead the customer agenda and play a strategic role in driving customer retention and loyalty for Licious. With previous roles at Dunzo, Walmart, Cognizant, and Accenture, Vidyanand brings valuable experience in retail and product management to his new role. An alumnus of IIM Ahmedabad, he was the business lead at Walmart, responsible for building express pickup and delivery for the online grocery business.

An expert in her own rights, Meeta Aggarwal, will focus on driving profitable and sustainable growth, cost efficiencies, effective working capital management and strong governance/controls for Licious. She brings with her rich experience of 18+ years across financial planning, controllership, business partnering, performance management and corporate governance. Having worked across geographies and cultures, Meeta is adept in developing collaborative partnerships and delivering results on complex cross- functional projects. Prior to joining Licious, Meeta was the Chief Financial Officer – India & Southeast Asia at Anheuser Busch-InBev India.



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