Crafted with Bacardi premium spirits blended with top quality ingredients
Bacardi has launched TAILS cocktails. TAILS is bringing a taste of the bar home with new-look packaging and new recipes. Made using the Bacardi portfolio of premium brands blended with top-quality ingredients, the pre-batched cocktail range is perfectly positioned for the rise in entertaining at home, and an ever-growing demand for hyper-convenience.
People can now enjoy the experience of shaking up a bar quality cocktail in just 30 seconds, with no planning required.
There are five TAILS COCKTAILS – the ‘Rum Daiquirí’ made with BACARDÍ rum; the ‘Whisky Sour’ with DEWAR’S Blended Scotch whisky; the ‘Gin Gimlet’ with BOMBAY SAPPHIRE gin; and the ‘Espresso Martini Cocktail’ and ‘Passion Fruit Martini Cocktail’, both made with 42BELOW vodka.
TAILS will be available from April in supermarkets, specialist liquor stores and online across the UK and Ireland, Netherlands, Belgium, Germany, Austria, and Australia, supported by a digital-first marketing campaign focused on building awareness and driving trial of the new range.