Dr. Oetker continues to expand leadership into nut butter spreads category

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Dr. Oetker India saw an exponential increase of 25.8% vis-a-vis the previous fiscal year

Dr. Oetker, part of The Oetker-Group’s pleasure food division, has announced the launch of several new products such as high protein Peanut Butters with a protein content of at least 37%; all-natural Peanut Butter with better consistency due to a unique stone milling process; and all-natural Peanut Butter sweetened with Organic Honey.

The audited turnover of Dr. Oetker India Pvt Ltd in FY 2020/21 was Rs 356.72 crores, an increase of 25.8% vs the previous fiscal year. The sale of Peanut/Choco Spreads amounted to Rs 81 crores.

Commenting on the announcement, Oliver Mirza, Managing Director & CEO Dr. Oetker SAARC stated, “We have been brand leaders in mayonnaise for many years and now we have leapfrogged into the #1 position in peanut butter. Despite the emergence of several newcomers in mayonnaise and peanut butter, we dominate both categories and in the coming years, we will continue to build innovative offerings that meet the taste palate needs of people yet are aspirational in nature.”

‘’In addition to ensuring that we maintain a consistent EDLP value for money strategy, our team has introduced multiple SKUs to address different consumer needs. Our sales propensity in nut butter spreads has been on a growth spree for the last 5 years, with a CAGR of 41% and we expect the figures to continue soaring with introduction of innovative products, SKUs and packaging formats to suit consumer needs and tastes,” adds Nrusimha Panda, Vice President Sales. 

 

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