The production is being done at the state of art processing facility, Tribhuvan Das Patel Mogar Food Complex
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) (Amul Federation), has announced the launch of Amul Organic Atta. Amul is now all set to venture into the Organic/Prakrutik food industry. The first product to be launched in Amul Organic product portfolio is Amul Organic Whole Wheat Atta. Further, Amul will be launching organic products like Organic Moong Daal, Organic Tur Daal, Organic Chana Daal and Organic Basmati Rice.
The production of Amul Organic Atta is being done at the state of art processing facility, Tribhuvan Das Patel Mogar Food Complex. The plant is equipped with highly automated and advanced machinery for processing of various Amul products including Amul Chocolates, Amul cookies, etc.
Amul Organic Atta is made from the 100% certified organic wheat which is completely pesticide free. The product goes through a thorough procedure of lab testing for multiple times to make sure that the product is as per organic standard laid down by the Government of India.
Dr. R.S. Sodhi , MD, Amul Federation said that on the sourcing side, Amul is in process of developing a pool of Organic/Prakrutik farmers and replicate their existing milk model in the organic sourcing. This will increase the income of organic farmers and will lead to overall democratisation of the Organic/Prakrutik food industry.
Currently the major challenge for the farmers is unavailability of market linkage for organic products and high cost of organic testing facilities. Therefore, along with creation of market linkage for organic farmers, Amul is in process of setting up of organic testing laboratories at 5 locations across India equipped with the advanced technologies to minimise the testing cost. The first lab is being established at the Amul Fed Dairy in Ahmedabad and subsequently the other 5 labs will come up at various location across India.
Amul Organic Atta shall be available in two pack sizes of 1 Kg at MRP of Rs 60 and 5 Kg at MRP of Rs 290. Amul Organic Atta will be launched at Amul Parlours and leading retail stores across Gujarat initially from the first week of June.