Pescafresh launches unique ‘real time’ model in seafood, meats category

This direct model by Pescafresh will give customers the freshest seafood and meats possible 

D2C Seafood and Meat brand Pescafresh is launching the world’s first live commerce tech property – Pescalive – in the seafood and meats space. Many customers believe that finding fresh, high-quality seafood online is full of obstacles, trepidation and misrepresentation. Pescalive, which has been developed by an in-house tech team, will showcase ‘fresh catch of the day’, taking customers in real time to the source.

Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first come, first serve basis in real time.

Recently, Pescafresh raised funds, which will be invested in geographical expansions and technological intervention. Pescafresh, which is currently present in Mumbai, will soon launch its operations in Pune, Delhi and Bengaluru.

The company aims to expand geographically across 10 cities in the country in 2022, also plans to introduce an additional 100 products across the raw and ready-to-eat (RTE) – ready-to-cook (RTC) product line. 

Image credit- businesswire

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