Coca‑Cola Company announces investment by Jubilant Bhartia Group in India
A fast-growing clean plant-based nutrition brand for holistic wellness
Inception– 2019
Location– Mumbai
Domain– Nutrition
Founders– Rishubh Satiya and Akash Zaveri
Total team strength– 100+
Total funds raised– Rs 38 crore
Investors– Guild Capital and RPSG
Revenue generated since inception– NA
Key highlights–
India’s first and only plant-based health-tech D2C fitness and wellness brand
All products are plant-based, free of GMO, gluten, as well as artificial colours and flavours
Successfully replaced the conventional pills-based supplements with delicious water-soluble effervescent products, yummy gummies, and superfood powders which are easy to consume on the go
Proteins are imported from France, and the cocoa powder comes from Ghana
All products are manufactured at own facility in Pune, Maharashtra
Plan is to expand the portfolio to over 100 SKUs within the next 12 months
Currently generating an Annual Recurring Revenue (ARR) of Rs 100 crore plus
With the rapidly growing product line as well as market expansion, aiming to increase this by 5x and cross the Rs 500 crore ARR mark within next few years
Founder Speaks–
“There is incredible potential for growth of our sector. In the wake of the pandemic, we have seen unprecedented attention being given to nutrition and wellness. People’s habits have undergone a major transformation and even when the pandemic completely fades out, the change in lifestyles and preference for quality nutrition and wellness will remain. Sensing the growth, a lot of legacy brands as well as startups have entered the sector. This intense competition along with the humongous market size in India, will push the growth exponentially, offering plenty of growth space for brands with superior product quality.
A key factor where Plix differentiates itself from others is the ‘taste’. We have introduced world-class plant-based products that can be consumed on-the-go and taste great to the palate. Such quality-centric approach will ensure sustained growth in the short as well as long term for the sector.”
Rishubh Satiya, Co-Founder, Plix, Mumbai