CCL Products steps into plant-based meat segment

Continental Greenbird enables its consumers to make choices which are sustainable to the globe

Hyderabad-based CCL Products has launched its plant-based food brand ‘Continental Greenbird’ in India. With this launch, CCL plans to tap into the growing consumer set who are looking for sustainable products while bridging the gap between meat cravings and guilt-free habits. 

With Continental Greenbird, CCL will initially offer four plant-based meat varieties: Chicken-like nuggets, Chicken-like seekh kebab, Chicken-like sausage, and Mutton-like keema. All their products are made from plant-based protein which are derived from Green pea, Chickpea, and in the case of Keema from soya.

Globally there is an increase in awareness among consumers about sustainability, environmental impact, industrial meat packing and flexitarian diets. In the past few years, the popularity of plant-based meat has been gaining momentum globally as well as in India.

Continental Greenbird range starts from Rs 295 for 260 gm and is currently available in Grocery stores and Modern Trade outlets across Hyderabad, Pune, and Chandigarh. 

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