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Tiger Shroff collaborates with Build to enter protein supplements Market
Fitness enthusiast and Bollywood star Tiger Shroff’s activewear brand Prowl has collaborated with Mumbai-based brand BUILD., owned by Pursuit of Wellness- a promising startup offering high quality sports nutrition supplements, to launch a customised new series of health supplements. Through this strategic partnership, Tiger’s brand Prowl forays into the health and nutrition category.
This partnership is focused on democratising fitness and active lifestyle for all and focuses on Shroff’s philosophy of staying fit. Catering to the idea that ‘fitness is for all’, the brand aims to bridge the protein deficit amongst the Indian population.
The Prowl signature supplements will be created by incorporating Tiger’s inputs, to offer a result-oriented health supplements range that will help athletes and fitness enthusiasts, achieve their respective fitness goals and build their desirable bodies. With a focus on quality ingredients, these supplements will be at par with their international counterparts and are designed to be most suited for the Indian nutritional requirements.
BUILD. and Prowl over the next 5 years will launch multiple products in sports nutrition and general wellness category with a mission to inspire Indians for a fitter and healthier life. These products will be available in speciality/ modern retail and via e-commerce.