Made using full cream milk with 6.5 gms proteins per serving, Nutty Badam Milk will be available in five southern states
Godrej Jersey, a leading private dairy player in Southern India and a subsidiary of Godrej Agrovet, has announced the launch of Nutty Badam flavoured milk.
The South India Protein Gap study (2019) by Karvy Insights revealed that only 32 per cent of adults consume milk and that its consumption reduces with increasing age, where adults desire wider options like curd or packaged milk drinks.
Flavoured milk has been a promising category that has been breaking the hurdles faced by regular milk consumption. It consists of essential nutrients, such as potassium, proteins, zinc, calcium, carbohydrates, phosphorus, and vitamin D, A and B12. It aids in building and repairing muscles and is a healthy post-workout and hydration beverage. It also helps improve immunity, metabolism, and skin texture, building bones, promoting healthy teeth, and meeting calcium requirements in the body.
According to industry estimates, the flavoured milk market in India was worth Rs 33.2 billion in 2021. A recent report by IMARC Group expects the need to reach Rs 127.7 billion by 2027, exhibiting a CAGR of 26.01 per cent from 2022-2027.
Priced at Rs 40 for 200ml, Godrej Jersey Nutty Badam Milk will be available in all five southern states, i.e. Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala.