Amazon launches new organic fruits & vegetables sourcing farmer collection centre

Enabling local farmers to become a part of fast paced digital economy

In continued focus to empower farmers and offer the trusted, certified organic high-quality fruits and vegetables to its customers, Amazon Retail India has launched its eleventh farmer collection centre in Otur, Pune, Maharashtra.

In Maharashtra alone, Amazon Retail now operates six farmer collection centres at Manchar, Nasik, Wai, Kunjirwadi, Tembhurni and Ratnagiri, working with over 5000 farmers including various Farmer Producer Organisations (FPOs) sourcing locally grown fresh fruits & vegetables.

Various types of fruits & vegetables like certified organic vegetables, exotic vegetables, seasonal fruits and fresh leafy vegetables are sourced directly from farms across Maharashtra. These collection centres assure farmers of fast payments, fair and transparent pricing, and guidance on various other farming possibilities.

This new facility at Otur will be an addition to the fast-expanding produce value chain network enabling farming community to leverage the digital economy and have their produce reach consumer as fast as possible. Otur collection centre is launched to directly source certified organic produce for customers across in West India to start with.   

Amazon’s farmer collection centre has robust temperature-controlled supply chain infrastructure that provides the right starting point for high-quality fresh fruits and vegetables. After sourcing from farmers, Amazon uses state-of-the-art technologies to inspect and monitor the quality of fresh fruits and vegetables at multiple stages across its supply chain. The fruits and vegetables are sorted, graded, geotagged, and packaged in different sizes in well-aerated sustainable packaging materials at specialised processing centre primarily focused at retaining freshness and quality attributes, which is then trans-shipped to Amazon Fresh fulfilment centres located closer to customers.

Image credit- istock

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