Choosing right paper packaging solution with a high level of barrier properties
Swiss multinational food and drink company Nestlé has announced that KitKat, one of the world’s most popular confectionery products, is introducing recyclable paper packaging as a pilot test for the brand.
The recyclable paper packaging will be available for a limited time for its four-finger bar in Australia, across Western Australia, South Australia and Northern Territory.
Nestlé will produce more than a quarter of a million KitKat bars wrapped in paper in an exclusive partnership with Coles, a local retailer. The pack has a QR code which people can scan to have their say and give valuable feedback on the new paper packaging.
Packaging experts at Nestlé’s Confectionery Research and Development Center in York, UK adapted and tested the paper, while scaling it up for use on modified high-speed flow wrapping equipment.
The paper packaging pilot for KitKat is another positive step in Nestle’s commitment to use innovation to meet its packaging commitments. Nestlé has set a goal to reduce the use of virgin plastics by a third by 2025, which includes using less plastic, recycled plastic, and alternatives to plastic packaging. Other recent innovations are Smarties, which introduced recyclable paper packaging for all its confectionery products globally in 2021 and Quality Street, which introduced recyclable paper wrappers in 2022.