Cementing its position as a preferred brand for superfoods in India
Having introduced the concept of ‘Superfoods’ and their benefits to Indian households, Hyderabad-based superfood brand Nourish You continues to lead the category with high-quality homegrown products. Further strengthening its market dominance and gearing up for the next phase of growth, the startup has raised $2 million as a part of its seed funding round that received participation from seasoned investors including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, Co-founder, Darwinbox, Nikhil Kamath, Co-founder, Zerodha; Abhijeet Pai Co-Founder, Gruhas Proptech; Abhinay Bollineni, CEO, KIMS Hospitals, among others.
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You pioneered and created the category of superfoods in India, by offering homegrown super seeds – quinoa and chia seeds – to Indian consumers.
The fresh infusion of funds will enable Nourish You to double down its investment toward research and development of new products, further diversifying the brand’s portfolio. A part of the funds is also allocated for branding and marketing, new talent acquisition and significantly strengthening distribution and market presence.
In addition to its retail business in India, Nourish You exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills) to countries including Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives.