Accelerates Bira 91’s ‘Mission to Zero’ initiative; to become India’s first net-zero beer company by 2025
New Delhi-based startup Bira 91 has declared the carbon neutrality of its Mysuru brewery making it India’s first Net Zero brewery. Through an aggressive, 360 degree action plan to reduce energy use at its largest brewery in Mysuru, and transition to a 100% clean, renewable energy, Bira 91’s cut Scope 1 and Scope 2 emissions significantly to achieve this milestone.
Its carbon emissions for calendar year 2022 were independently assessed and certified by TÜV NORD, one of the world’s leading agencies to assess carbon footprint of companies. The assessment was done in compliance with global ISO 14064 standards, GHG Protocol and ISAE 3410.
Bira 91 embarked on its sustainability journey with the launch of the ‘Mission to Zero’ initiative last year. The company outlined four key areas to accomplish Mission To Zero – shifting to 100% clean energy, 60% reduction in energy consumption, reducing water usage by 50, and complete eradication of waste destined for landfills from all its breweries by 2025. The foundation of this initiative can be traced back to the collaboration between Kirin Holdings and B9 Beverages, which led to the establishment of the B9-Kirin Centre for Sustainable Growth, with a focus on environmental sustainability and business synergies. Consequently, the centre initiated its Net Zero project, with the aim of achieving carbon neutrality by 2025.
The facility has also made significant strides in water conservation, saving a staggering 31 million litres of water, equivalent to over 120 million glasses. The brewery has achieved this Net Zero milestone several years ahead of its global peers in the sector.