iThrive appoints Avinash Deshmukh as Chief Operating Officer

With 28 years of varied experience to build a vibrating sustainable entity full of healing energy

iThrive, the functional nutrition-based healthcare startup from Pune, has announced the appointment of Avinash Deshmukh as their Chief Operating Officer. He has substantial expertise and experience in business strategy planning and managing operations which the 4-year-old startup is betting on.

The more recent part of his work in this industry mainly involved consultancy for oil and gas and lubricant businesses and he has helped multiple startups in these fields to take off. Deshmukh has over 25 years of experience primarily in the oil and gas industry and has been at the helm of multiple large projects.

He served as the assistant vice president of CIIF Lubricants for 8 years until 2021 before getting involved with iThrive. He has been part of many different oil and gas projects both in India and abroad including an 8-year-long stint in Indian Oil Corporation.

Like many other passionate individuals active in the holistic health space today, Deshmukh’s foray into the field also began with his own failing health and psychological issues. He met Mugdha in 2019 when she was running health consultations by herself and helping people heal. He was drawn to the idea of working toward and creating something meaningful with iThrive.

Deshmukh lends his health expertise to the company as well, offering services as a health coach to clients on the side.

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