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Launch of Millet bread and bakery products is in conjunction with Bonn’s Mission Millet initiative
Bonn Group of Industries has launched Millet Bread and other bakery products under its category like Millet Pizza and Millet Burger, packed with Jowar, Bajra, and Ragi.
With their brand tagline “Go Healthy With Millets” Bonn Group of Industry has taken this initiative to support the International Millets Year and the Indian government’s Millet Mission to promote millet and provide Indians with a nutrient-rich diet by introducing a range of millet-based bread and bakery products.
Speaking on the launch, Amrinder Singh, Director, Bonn Group of Industries said, “The year being declared as International Millet Year by WHO has given brands like us yet another opportunity to introduce something healthy like Millet bread for our consumers that is cholesterol-free, trans-fat-free, a source of protein, is good for digestion, contains high fiber and helps people achieve and maintain a healthy weight, low in GI.”
Bonn Millet Bread will be available in 300gms pack and is priced at Rs 50. Bonn Millets Pizza base and burger will come in 200 gms pack and 160 gms pack, priced at Rs 50 and Rs 30 respectively. The products will be available in selected leading outlets in Delhi NCR, Punjab and Chandigarh.
As one of India’s largest segments in the food processing sector, the bakery industry offers huge opportunities for growth, innovation, and job generation, which are also a few of the Ludhiana-based brand’s key objectives.