Launches third store in Panipat to widen network and deepen penetration
Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products, has further expanded its retail footprint in Haryana with its 3rd store launch in Panipat. The company already has a store in Panipat and Rohtak and this is the 3rd store in Haryana. Muscle & Strength India is looking to expand aggressively in Northern India through franchisee routes as it seeks to deepen its presence in India’s growing nutritional supplement space.
Currently, the startup has around 15 stores in North India, spread across New Delhi, Punjab, Rajasthan, Haryana, Jammu & Kashmir and Uttarakhand. With more than 50 percent share of business acquired from the Northern region of the country, the brand plans to further strengthen its on-ground presence in North India by adding 20 more stores in the next 1 year.
Muscle & Strength India has 25 stores spread across multiple cities and has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness. As part of the expansion plan, Muscle & Strength India will also partner with various gyms across the country, while introducing more products in the near future.