Blenders Pride sells 1 Mn whisky cases in a year

Becomes 1st brand in its price segment within Indian Premium whisky category, to clock 1 million cases

Seagram’s Blenders Pride Reserve Collection, an exquisite offering from the house of the iconic Blenders Pride, a brand of Indian whisky owned by Pernod Ricard has achieved a remarkable milestone of selling over 1 million cases in a year (Jul’22 to Jun’23). It is the 1st brand in its price segment at the top-end of Indian whiskies category to sell over a million cases (becoming the 3rd largest brand in the category), with an impressive growth of 30% (CAGR) in annual sales over the last 3 years.

Contributing more than 11% volume to Blenders Pride portfolio, it has become the destination Indian whisky brand for those seeking an elevated taste profile. This is a testament to discerning young consumers gravitating towards this delectable whisky and willing to pay a higher price for its luxuriously indulgent taste.

Speaking on this milestone, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “India is the largest whisky market in the world, and the Premium whisky category continues to be highly aspirational. In recent years, younger consumers look for more premium offerings. Blenders Pride Reserve Collection has been the hallmark of this premiumization trend, as the brand touches 1 million cases mark. We are thrilled about its future and confident that it will continue to grow by catering to the evolving demands of our consumers.”

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