Amway India introduces health supplement #PlusLife

Multivitamin & Multimineral health supplement with dual layer dual release formulation and increased plant concentrate for physical and mental wellbeing

Amway India, one of the country’s leading FMCG direct-selling companies, recently introduced an all-new Multivitamin and multimineral health supplement, Nutrilite Daily Plus for #PlusLife. This revolutionary formulation is power-packed with 24 essential vitamins and minerals and double the quantity of plant concentrates.  Nutrilite Daily Plus is the first-ever product in the Amway portfolio with a breakthrough innovation of Dual Layer Dual Release Formulation. With holistic wellness gaining momentum among consumers today who are conscious of mental well-being along with physical health, Nutrilite Daily Plus is infused with Gotukola, a hero ingredient known for its stress-reducing properties.

Commenting on the launch, Ajay Khanna, CMO, of Amway India, stated, “As per a survey by Mintel, about 75 per cent of Indians believe that consuming vitamins, minerals, and supplements regularly helps them achieve overall health and wellness. Additionally, 74 per cent of Indians suffer from stress due to everyday busy lifestyles, work pressure, and limited physical activity. Therefore, along with the nutrition support, added help on stress management is a big plus! Being one of the leaders in the health and wellness space, we have been consistently striving to offer need-based recommendations to help people achieve their health and wellness goals through our flagship brand Nutrilite, the world’s no 1 selling vitamins and dietary supplement brand which brings together the best of nature and the best of science. Through Nutrilite Daily Plus, the latest introduction to our nutrition portfolio, we aim to empower individuals to embrace a #PlusLife – an existence that thrives on the principles of holistic well-being, where both physical and mental health are cultivated, and potential knows no bounds.”

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