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This expansion is a direct response to the growing consumer demand for vegan options and aligns with the evolving landscape of the vegan market
The Organic World (TOW), India’s largest organic and natural grocery retailer, has announced the expansion of its vegan product category with the introduction of four new and unique products: Peanut curd, butter, ice cream, and protein powder. The expansion stands in line with TOW’s commitment to provide diverse, personalised and responsible choices for its customers, to meet all their daily and monthly consumption needs. It is also in line with the company’s goal to keep track of changing consumer trends and align its offerings with the same. Keeping in mind the growing popularity of Veganuary, the retailer hopes its new offerings will cater to the needs of those keen to hop onto the vegan bandwagon.
From only 10-20 vegan products, TOW has significantly grown its vegan range over the last 3-4 months to now include over 200+ diverse products. From essentials like non-dairy milk and tofu to indulgent treats such as ice cream, bread, chocolates, and even beauty products, the brand’s commitment is to provide a comprehensive selection catering to the diverse needs and preferences of its discerning customers. This expansion is a direct response to the growing consumer demand for vegan options and aligns with the evolving landscape of the vegan market. Currently, the vegan category at TOW offers a diverse array of approximately 200 SKUs.