This move is part of a broader strategy to enhance accessibility to farm-fresh goods and engage more deeply with local communities
In a significant move to deepen its roots in the Chennai market, Madras Mandi, one of the leading fresh produce brands, has unveiled plans for an extensive offline expansion across the city. Understanding the dynamic market’s need for quality, affordability, and convenience, the brand is set to open 20 new stores in Chennai by the end of 2024. This expansion underscores the brand’s commitment to offering a personalised shopping experience that caters to the unique preferences of Chennai’s diverse neighbourhoods. This move is part of a broader strategy to enhance accessibility to farm-fresh goods and engage more deeply with local communities.
With a current user base exceeding 5 lakh and over 5 lakh orders completed, Madras Mandi’s growth trajectory is a testament to its strong market presence and customer trust. The brand’s vision for the next five years includes a commitment to quality, sustainability, and minimising waste, further strengthening its dedication to providing the best possible products to its customers.
The expansion into Chennai is a key component of Madras Mandi’s overall growth strategy, reflecting its ambition to become a household name in fresh produce retailing. As Madras Mandi continues to grow, it remains focused on its mission to deliver uncompromised quality vegetables, aiming for a presence in every neighbourhood and eventually expanding to Tier 2 cities in the south.