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New offerings provide coffee lovers with a reliable, high-quality cup of espresso or iced coffee in an instant
NESCAFÉ, the world’s largest coffee producer, is answering consumer demand by giving a new generation of coffee lovers even more opportunity to experience the rise in popular espresso-based and cold coffees at home, instantly and effortlessly. Introducing NESCAFÉ Gold Espresso and NESCAFÉ Ice Roast to the U.S. portfolio – whether enjoying your coffee first thing in the morning or as an afternoon uplift, steaming hot or ice cold, NESCAFÉ knows preferences are personal and believes everyone deserves a great cup.
Under its global “Make Your World” campaign that aims to drive a more sustainable future for coffee, coffee connoisseurs now have even more delicious, high-quality options to help tackle their daily goals and make a difference, one sip at a time:
NESCAFÉ Gold Espresso – Consumption of espresso-based beverages has surged 30 per cent since the pandemic and NESCAFÉ’s all-new espresso makes at-home sipping effortless. Straight or Americano-style, NESCAFÉ’s Gold Espresso – available in both Blonde and Intense Roasts – is ready in an instant, with no machine needed. Simply scoop, stir and enjoy the velvety smooth taste and café-style crema made from high-quality, responsibly sourced Golden Roasted Arabica Beans.
NESCAFÉ Ice Roast – NESCAFÉ’s first-ever cold-liquid-dissolvable coffee is made to be mixed with cold water or milk. Lightly roasted and made from 100 per cent pure and responsibly sourced coffee, this Ice Roast features rich, delicious cocoa notes to ensure a smooth sip. It’s easier (and tastier) than ever for iced coffee fans – including the 57 per cent of Gen Z consumers who are regularly drinking cold coffee beverages2 – to achieve the afternoon uplift while eliminating the need to refrigerate freshly brewed coffee overnight or dilute hot coffee with ice.