Britannia launches NutriPlus app for nationwide health tracking

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The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status

Britannia NutriChoice, one of India’s leading biscuit brands, announced its foray into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.

Quantified health empowers people across cultures, languages, and geographies to live long and healthy lives. Aktivo Labs technology allows for continuous monitoring of health metrics, enabling early detection of potential health issues. By identifying health risks early, interventions can be implemented to prevent the progression of diseases, reducing the overall burden on healthcare systems.

Developed by a team of esteemed doctors and scientists from Aktivo Labs, the NutriPlus app harnesses evidence-based technology to empower users in their pursuit of well-being.

The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.

This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. Notably, NutriPlus stands out by not relying on wearables; a smartphone is required to track and manage one’s physical activity and nutrition. The NutriPlus app also offers a comprehensive weekly health assessment, empowering users with tailored insights regardless of their demographic.

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