Plans to invest upwards of Rs 80 Crore for acquisition and renovation of brewery to fuel expansion in East and North East India
American Brew Crafts Pvt Ltd (ABCL), a leading brewing company renowned for its exceptional brews, announced its recent acquisition of Denzong Brewery in Odisha, India. ABCL intends to invest upwards of Rs. 80 Crore for the acquisition and renovation of the brewery. The brewery can produce 2 Lakh cases of beer per month. This will augment the owned capacity installation for American Brew Crafts Pvt Ltd the brewers of award-winning Flying Monkey, Blockbuster, and Karjura range of beer to 8 Lakh Cases per month. This strategic move marks a significant milestone for ABCL. It facilitates the expansion of its footprint in East & Northeast India, further solidifying its commitment to delivering high-quality craft beers to beer connoisseurs nationwide.
The acquisition seamlessly aligns with ABCL’s vision of growth and innovation, propelling the company forward in the dynamic craft beer industry. ABCL ensures quality and consistency by producing beer in small batches. Each batch undergoes meticulous research and is crafted using carefully selected premium malts and hops to provide a remarkable flavour profile. With this acquisition, ABCL will now operate three state-of-the-art breweries equipped with the latest German Technology located in Andhra Pradesh, Telangana, and Odisha to provide the best brews and maintain a consistent and regular supply across the geographies of operation.