Sweetmore Bakeries announces acquisition of Sweet Eddie’s

A strategic addition to sweetmore portfolio expands business into an attractive new category

Sweetmore Bakeries is pleased to announce that it has completed an acquisition of Sweet Eddie’s Inc., a wholesale manufacturer of cinnamon rolls and other high-quality baked goods. The acquisition of Sweet Eddie’s will add to the already expansive set of premium products offered by Sweetmore Bakeries across retail and food service channels.

David Veenstra, Sweetmore Bakeries’ Chief Executive Officer, commented, “We are thrilled to add Sweet Eddie’s to the Sweetmore family of bakeries. Our goal is to serve the very best retail and food service customers with high-quality baked goods, and by adding the complementary cinnamon roll and yeast-raised categories to our portfolio, along with a great team at Sweet Eddie’s, we will be even better positioned to do so.” Sweet Eddie’s Founder and President Ed Allen added, “Our partnership with Sweetmore Bakeries will allow us to continue to invest in our facility and team and enable our growth with current and future customers.”

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