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The Poultry Federation of India (PFI) and USA Poultry and Egg Export Council (USAPEEC) recently forged a collaborative partnership to promote poultry proteins
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from the USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India’s nutritional challenges. With participation from renowned industry experts, this served as a platform to advocate for enhanced protein intake, particularly through poultry products like chicken, duck, turkey, and eggs.
The Poultry Federation of India (PFI) and USA Poultry and Egg Export Council (USAPEEC) recently forged a collaborative partnership to promote poultry proteins which signals a significant step forward in promoting awareness and consumption of poultry protein as a pivotal component of daily diets.
Protein deficiency remains a critical concern in India, as highlighted by the Indian Council of Medical Research (ICMR). Despite established recommendations emphasising the importance of adequate protein consumption for optimal health, the nation continues to grapple with subpar dietary protein intake, significantly below recommended levels. According to a recent survey by the Indian Market Research Bureau (IMRB), a staggering 73 per cent of urban affluent individuals are protein deficient, with a vast majority unaware of their daily protein requirements or suitable protein sources.
Ranpal Dhanda – President, Poultry Federation of India, Ravinder Singh Sandhu – Secretary, Poultry Federation of India, Ricky Thaper – Treasurer, Poultry Federation of India, Pratibha Dixit – Nutritionist/Dietician, Artemis Hospital, Dr Ajit Ranade – Vice President, World Veterinary Poultry Association and Shiven Khanna – USAPEEC were key speakers.