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Arla Foods is expanding its portfolio with the addition of one of the most popular chocolate brands around
European dairy cooperative Arla Foods has signed a licensing agreement with snacks company Mondelēz International to produce, distribute and market chocolate milk under the Milka brand in Germany, Austria and Poland
Arla Foods is expanding its portfolio by adding one of the most popular chocolate brands around. Utilising Milka’s strong brand recognition and consumer loyalty, Arla Foods will leverage its expertise in dairy innovation and quality and secure growth in the very mature chocolate milk category.
The Milka brand, owned by Mondelēz International, is one of Europe’s most popular chocolate brands. Successful licensing partnerships in categories such as ice cream, cakes and bakery have already been established.
Following suit, Arla Foods will launch chocolate milk drinks in Germany, Austria and Poland where Milka is one of the leading players in chocolate. And with this product innovation, consumers can now indulge in the iconic Milka flavour in chocolate milk.