Amul’s entry into the organic sector is a significant step towards promoting organic farming and consumption in India
On the occasion of International Day of Cooperatives, Amit Shah, Home and Cooperation Minister, e-inaugurated the first Exclusive Amul Organic Shoppe in Mayur Vihar, Delhi. He lauded Amul for its visionary leadership in promoting organic farming and producing organic products that cater to consumers’ health and wellness needs. He also acknowledged Amul’s contribution to the cooperative sector.
Amul is the largest food brand in India with an annual turnover of Rs. 80,000 crores. It is also the largest cooperative brand, owned by 36 lakh Gujarat farmers and has earned millions of customers’ trust in their daily lives.
Dairy Giant Amul forayed into the Organic Industry with the launch of Amul Organic Atta in May 2022. Following the successful launch of Amul Organic Atta in May 2022, Amul has launched a wide range of organic products, which include flours, urad dal, chana dal, masoor dal, pulses like moong, whole urad, rajma, desi chana, Kabuli chana and different types of rice including basmati and sonmasuri.
Amul is constantly promoting Organic products, creating awareness and educating consumers about the benefits of organic products through various media campaigns and social media platforms.
Amul’s entry into the organic sector is a significant step towards promoting organic farming and consumption in India. Organic farming is beneficial for the environment as it reduces the use of synthetic fertilisers and pesticides, which can harm the soil, water and biodiversity. Organic farming also enhances farmers’ and consumers’ health and nutrition, as it avoids exposure to harmful chemicals and preserves the natural quality and taste of food. Amul has also ensured that the organic products are priced reasonably, making them affordable and accessible to a larger segment of society.