Kellogg’s relaunches chocos as multigrain chocos

This new food is high in protein, high in fibre, enriched with iron, calcium, and vitamins, and has zero maida

Kellogg’s, the leading breakfast cereal brand in India, announced the relaunch of its most loved brand Kellogg’s Chocos to ‘Kellogg’s Multigrain Chocos. The new Multigrain Chocos contains no maida and is made with a nutritious blend of grains including wheat, jowar, rice, and corn. This new food is high in protein, high in fibre, enriched with iron, calcium, and vitamins, and has zero maida. And what’s more, the product is chocolatier than before, making it an irresistible choice that kids will love.

The launch is supported by a film that will be covered nationally across multimedia channels, including television and digital platforms. Digitally, the film will extend to OTT, mobile, and gaming platforms. In addition, the campaign will have a strong social plan behind it.

Kellogg’s has roped in popular actor Kajol Devgan as the brand ambassador for its relaunch campaign. The new ad film highlights the playful negotiations and deals which often happen at the breakfast table between a mother and child.

Upon the launch, Prashant Peres, Managing Director, Kellanova said, “Chocos is a brand loved by millions of consumers in India. As market leaders, it is our responsibility to constantly listen to our consumers and offer products that go from great to amazing. The new Kellogg’s Multigrain Chocos offers the perfect combination of nourishment and taste, making it a win-win for both moms and kids.”