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Pratt will lead the U.S. Consumer Experience team for Campbell’s Meals & Beverages division
Campbell Soup Company announced the appointment of Jill Pratt as Senior Vice President and Chief Marketing Officer of its Meals & Beverages division, effective July 29, 2024.
Pratt will lead the U.S. Consumer Experience team for Campbell’s Meals & Beverages division, partnering with the Category and Sales teams to attract new consumers and strengthen customer partnerships. She will be responsible for driving profitable growth, relevance and the continued modernisation of an iconic portfolio of brands, including Campbell’s, Chunky, Michael Angelo’s, Noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs and V8. She will elevate the division’s consumer and shopper insights to drive action, develop a robust innovation pipeline, and strengthen the company’s integrated marketing efforts and capabilities. Pratt will join the Campbell Leadership Team and will report to Mick Beekhuizen, Executive Vice President and President, of Meals & Beverages.
“With our portfolio of iconic and distinctive brands, Campbell’s Meals & Beverages division is transforming our categories to accelerate growth with our retail customers,” said Beekhuizen. “Our Consumer Experience team plays a significant role in elevating our brands by engaging existing shoppers and attracting the next generation of consumers. I’m confident Jill’s leadership will take our marketing to the next level.”