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The deal, valued at $1.4 million, marks a significant milestone for both companies
Pluckk, a first-of-its-kind digital lifestyle-oriented fresh food brand, announces the acquisition of Upnourish, one of India’s fastest-growing nutrition brands. The deal, valued at $1.4 million, marks a significant milestone for both companies, now enabling the growth of a new vertical focused on nutrition.
Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish, a venture by 23BMI Life Sciences Pvt Ltd, is revolutionising the nutrition industry with its award-winning meal replacement products like smoothies, soups and bars along with personalised nutrition plans. Their innovative approach addresses various health concerns, such as weight management, PCOD, diabetes, and high cholesterol. Their products are available Pan – India on leading platforms like Amazon, Flipkart, Reliance Freshpik, and Godrej Nature’s Basket. Upnourish is the only Indian meal replacement brand to have an exhaustive range of smoothie flavours like Double Chocolate, French Vanilla, Strawberry, Mango, Thandai and Café Frappe and Soups in Manchow, Tomato, and Creamy Onion flavours. Upnourish’s target audience is typically in the age group of 28-55, both male & female & majorly from Tier 1 & 2 Indian cities.
Meanwhile, Pluckk redefines ‘farm-to-table’ by offering over 300 fruits, vegetables, meal kits, juices, dips, soups, smoothies, and salads directly to consumers, bypassing intermediaries. Pluckk ensures the freshest, highest-quality produce through innovations like Ozone-washing and traceability.