This capital injection will bolster Troo Good’s infrastructure, distribution capabilities, and product innovation
Hyderabad-based, Troo Good, India’s largest millet-based snack brand, has successfully raised $9 million in a recent funding round, with significant contributions from Puro Wellness, Oaks Asset Management, and V Ocean Investments. This capital injection will bolster Troo Good’s infrastructure, distribution capabilities, and product innovation.
With this latest round, Troo Good’s total funding has reached approximately Rs130 crore. The company previously raised Rs55 crore in a Series A funding round in November 2021. Despite the competitive fast-moving consumer goods (FMCG) market, Troo Good has maintained profitability, demonstrating consistent year-on-year revenue growth.
Vivek Anand PS, Partner at Oaks Asset Management, expressed his continued confidence in Troo Good, praising the brand’s solid business model and effective leadership under founder Raju Bhupati. “Our confidence in the brand has only grown, and we are very happy to be part of this next phase of their journey,” he stated.
Raju Bhupati, Founder and CEO highlighted the importance of this funding for the company’s growth. “This marks a pivotal moment in our journey as we scale our infrastructure and expand our distribution network across India,” he said. Bhupati emphasised the commitment to making healthy snacks accessible and the excitement about new product innovations that cater to evolving consumer tastes.