Enters packaged foods segment to promote a guilt-free and fit lifestyle
Zydus Wellness’ Sugar-Free, a leading sweetener brand, has ventured into the packaged foods segment by launching Sugar-Free D’lite cookies. Through the new addition, the brand aims to offer consumers alternatives that do not contain any added sugar and enable them to satisfy their sweet cravings. To further strengthen its connection with people who strive for a guilt-free, healthy lifestyle, Sugar-Free has collaborated with leading Bollywood superstar, Shahid Kapoor to promote the range.
Sugar-Free has been a category leader in the sweetener space and commands a 95 per cent market share. The brand’s entry into Indian packaged foods comes on the back of D’lite cookies’ significant success in the international markets. The new range is available in India in three flavours, choco chip, yummy berries, and mocha hazelnut.
Collaborating with Shahid Kapoor, a celebrated fitness icon known for his disciplined lifestyle, resonates with the brand’s core message—infusing life with sweet treats responsibly.