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The program is dedicated to selecting bootstrapped brands from Karnataka with limited visibility and networking opportunities
Simpli Namdhari’s, launched ‘Vocal for Local’, a first-of-its-kind initiative to empower and support local FMCG brands.
This initiative launched on the occasion of Karnataka Rajyotsava on November 1st, aims to offer a premium retail platform for grassroots brands with limited resources, giving them a unique opportunity to gain visibility and showcase their products to customers without the barrier of costly listing fees. Through ‘Vocal for Local,’ Simpli Namdhari’s will identify five emerging, innovative FMCG food brands to be featured in their stores each quarter. Selected brands will benefit from dedicated shelf space and sampling opportunities, allowing them to showcase their unique, category-first products in the FMCG food segment. The program is dedicated to selecting bootstrapped brands from Karnataka with limited visibility and networking opportunities, particularly those led by entrepreneurs and founders who face challenges in reaching larger markets.
“We are deeply connected to Karnataka and committed to fostering its diverse entrepreneurial spirit,” says Gurmukh Roopra, Group CEO, Namdhari Group. He further says, “This initiative aligns with our mission to uplift local brands, offering them a pathway to growth that otherwise would be out of reach. By nurturing grassroots innovation, we are championing these brands and the community and economy they represent.”