Prasuma now has a presence in 100+ cities across all online, and offline channels and cloud kitchens
ITC has signed definitive agreements for the acquisition of Prasuma, a leading player in the frozen, chilled, and ready-to-cook foods space in India. Prasuma is one of India’s fastest-growing, innovation-led, frozen food brands. This family business has been scaled up by Lisa Suwal and Siddhant Wangdi, a wife and husband duo who have built a unique portfolio of products – with the vision to redefine the frozen food category in India and make frozen food even better than fresh. Advanced and new freezing technology enables frozen foods to retain their freshness, even better than meals that are consumed shortly after being cooked. Prasuma leverages cutting-edge freezing technology to preserve freshness, ensuring unmatched taste and quality in every bite.
Prasuma disrupted the Frozen Food category with the launch of their iconic Momos, offering high-quality, preservative-free, and delicious frozen Momos that quickly won the hearts of food lovers nationwide. Since then, Prasuma has continued introducing a range of first-to-market products dominating the Pan-Asian and the Deli Meats space.
Built on excellent business fundamentals and a strong focus on innovation, Prasuma has delivered profitable growth since inception without raising any external funding.
Prasuma now has a presence in 100+ cities across all online, and offline channels and cloud kitchens. Its direct-to-consumer channel “Meatigo by Prasuma” offers a curated selection of exclusive products, delivered within 30 minutes across major cities in India. What’s unique to Prasuma is that it manufactures all of its products in-house, this not only ensures superior product quality but also reinforces Prasuma’s commitment to delivering inventive flavours that resonate with Indian families from bigger cities to smaller towns.