IFCA and MLA sign strategic MoU to promote Australian lamb in India

The MoU was signed with the shared vision of supporting culinary excellence, introducing chefs to premium international ingredients, and increasing awareness of high-quality protein options available to Indian consumers

In a significant step toward enhancing global culinary collaboration and expanding protein diversity in India, the Indian Federation of Culinary Associations (IFCA) and Meat & Livestock Australia (MLA) have signed a landmark Memorandum of Understanding (MoU) to jointly promote Australian lamb among Indian culinary professionals and the broader food service industry.

The MoU was signed with the shared vision of supporting culinary excellence, introducing chefs to premium international ingredients, and increasing awareness of high-quality protein options available to Indian consumers. This collaboration will see both organisations work closely to strengthen the presence of Australian lamb in India by facilitating knowledge exchange, chef-led advocacy initiatives and much more.

Australian lamb, renowned globally for its clean, green, and sustainable production practices, is ideally suited for India’s dynamic and evolving food landscape. From fine dining establishments to modern casual formats, the demand for versatile, lean, and premium-quality meats continues to grow, and this partnership aims to respond to that shift with targeted outreach to culinary professionals across the country.

Dr Monica Kennedy, Minister for Commerce and Head of Australian Trade and Investment Commission, South East Asia, stated, “Australian Lamb has firmly established itself as a premium choice in the Indian market. It’s 0 per cent duty status, consistent supply across India, and the diverse range of 14+ cuts, make it an exceptional offering for consumers and chefs alike. We ensure the availability of the finest quality lamb across India, making it the preferred option for discerning customers.”

Read Previous

Kopi Kenangan coffee chain enters India

Read Next

APEDA facilitates first commercial sea shipment of pomegranates from Maharashtra to USA

Leave a Reply