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The Mumbai shop-in-shop offer has been carefully curated to provide the perfect blend of ‘East and West’ for the airport’s discerning travelling consumers
Suntory Global Spirits has opened its biggest ever GTR shop-in-shop, in Mumbai Chhatrapati Shivaji Maharaj International Airport Arrivals, in partnership with Ospree Duty Free.
The new speciality store covers 33 sq m. It marks the debut of a pioneering multi-brand, cross-category concept designed to showcase the breadth and depth of the group’s exceptional spirits portfolio, and make it easy and enjoyable for arriving passengers to find everything they need within one seamless space.
The Mumbai shop-in-shop offer has been carefully curated to provide the perfect blend of ‘East and West’ for the airport’s discerning travelling consumers. An inviting layout design, featuring easy-to-navigate branded wall bays, gondolas and merchandising pillars, encourages shoppers to discover the group’s extensive range of Scotch, American and Japanese whiskies, including Bowmore, Maker’s Mark, Hakushu and Hibiki.
In addition to premium whiskies, the boutique also incorporates specialist sections to spotlight Haku Vodka and Roku Gin craft spirits, broadening the target customer demographic to include white spirits enthusiasts.