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The company’s launch portfolio addresses real-life needs, including skin dullness, poor sleep, low focus, hormonal fluctuations, rising blood sugar, weakened immunity, and liver overload
Purezen Health Solutions has launched its new line of nutraceutical products, specifically designed to meet the growing health and wellness needs of the Indian population.
Founded by Mitesh Desai, an entrepreneur with a deep passion for health and wellness, Purezen combines the wisdom of India’s traditional practices with contemporary innovations. Mitesh is joined by co-founder Anushka Desai, who leads the brand, platform, and customer experience.
“We aren’t lacking in supplement options; we’re lacking in real solutions,” says Desai. He emphasises the need for holistic health support, asserting that optimal health outcomes arise from “well-designed, multi-pathway solutions rather than placing hope in a single miracle ingredient.”
The company’s launch portfolio addresses real-life needs, including skin dullness, poor sleep, low focus, hormonal fluctuations, rising blood sugar, weakened immunity, and liver overload. Instead of isolated active ingredients, Purezen blends clinical nutrients, functional herbs, and evidence-backed compounds that work together synergistically.
The product range targets ten prevalent health challenges, which collectively account for about 80% of common metabolic, beauty, and organ issues. The product line includes:
• GlowGetter: Supports hydration and skin brightness.
• MindBoost: Helps sharpen memory and cognitive clarity.
• SleepStory: Promotes deeper rest without dependency.
• PCOSBalance: Supports hormonal alignment and menstrual regularity.
• HeartThrob: Provides cardiovascular support for cholesterol and circulatory health.
• SugarStopper: Supports blood sugar regulation and insulin sensitivity.
• ThyroFix: Supports healthy thyroid function.
• Liv-It-Up: Provides detoxifying and regenerative support for the liver.
• RootCause: Promotes stronger, healthier hair.
• OxiShield: An antioxidant-rich formula to combat oxidative stress and premature aging.