Mother Dairy procuring an average milk volume of 2.55 lakh litres per day in Vidarbha and Marathwada region
With the country fighting Covid-19 pandemic and under lockdown, availability of essentials like food and health services to the masses is crucial. While for the consumers it is important that their supplies are maintained; for farmers too, it is imperative that the value chain starting with them is up and running to market their produce even under restrictions.
Taking the initiative further in this context , Mother Dairy, a wholly owned subsidiary of National Dairy Development Board (NDDB), contributed in stabilizing the dairy supply chain in Vidarbha and Marathwada Region amid lockdown. Located in Civil Lines area of Nagpur city, Mother Dairy is extending all possible support to farmers and procuring an average milk volume of 2.55 lakh litres per day in Vidarbha and Marathwada region.
Mother Dairy is committed to strengthen the connect with the farmers and consumers. Testament to the fact is, since the outbreak of Covid – 19 in the region, the Dairy has not ceased its procurement operations for even a single day; instead it has increased its milk inflow by 16% despite these testing times and lean season.
Mother Dairy has connected with new farmers strengthening their farmers base to around 24,000 farmers. Total villages now covered under the milk procurement system stands at around 2,500 in 10 districts of Vidarbha and Marathwada. Mother Dairy has ensured that all associated farmers duly receive timely payments once in 10 days in their bank accounts for their produce with complete transparency in testing and weighing mechanism. In the last 2 months benefits to the tune of around Rs. 65 crore have been accrued and paid to the farmers. The dairy has also made requisite arrangements of balanced cattle feed and feed supplements to the milk producers of the region.